Presented by Tom Lambotte 20-year founder and serial entrepreneur.
Taught AI to Tony Robbins, Peter Diamandis' team, and Blake Mycoskie (TOMS).

From How to Who™

Stop Looking for a Who.
Become the Who.

88% of founders use AI.

6% get disproportionate results.

This workshop is about joining the 6%.

Join the 6% - $100

Details

Tuesday, March 31st, 2026

10:00 AM - 12:00 PM PST
1:00 - 3:00 PM EST

Live on Zoom

120 minutes

$100

Here's what nobody talks about.

Dan Sullivan's Who Not How® taught us to stop getting stuck in the HOW and find a WHO instead.

It works. But nobody talks about the friction hiding underneath: who do you actually need? What's the right skill set? Where do you find them? Can you afford them? How long does that take?

Most of the time, the juice isn't worth the squeeze. The process of identifying, finding, and hiring the right Who becomes so overwhelming that you stop trying. You've got ideas for improving your product, your service, your business, but the execution path feels too heavy, so they sit. And over time, you stop noticing the opportunities you're leaving on the table.

Most founders are using AI to brainstorm, write emails faster, summarize meetings. That's helpful, but it's only second gear.

The founders in the 6% are turning ideas into reality, creating what used to take a team of five, and putting systems in place that keep working after they walk away. At speeds they wouldn't have dreamed of two years ago. That's sixth gear.

In 120 minutes, you'll see what's possible and exactly how this works.
And you'll do it yourself, live, with one of your own untapped opportunities.

This workshop is for you if:

You're a founder or business owner running a $1M-20M company. You've used AI for the basics (brainstorming, emails, summaries) but you know there's another level. You've got a pile of ideas that haven't moved because execution feels too heavy. You're coachable, you show up, and you're ready to do the work live, not just watch.

This is NOT for you if: you haven't started using AI at all (start there first), or you're looking for a tool tutorial (this is about a capability shift, not software training). You will be doing real work on a real opportunity in this session.

In this workshop, you'll discover:

Why your best ideas keep dying (and it's not a people problem)
What's possible with AI right now (beyond the hype, overwhelm, and battle of the LLMs)
What separates the 6% from everyone else (hint: it has nothing to do with prompts)
How to turn an untapped opportunity into a working reality in 15 minutes using the Opportunity Clarifier (you'll do this yourself, live)

Your $100 gets you all of this:

The Opportunity Clarifier -- the same tool you'll use live to crack open your biggest opportunity. Yours to keep and reuse on every idea after. I charge $1,500/hr for consulting. I spent hours building this tool. It's yours for $100.

The full workshop replay so you can rewatch and share with your team

The 8 AI Mindsets that separate the 6% from the 88% (the mental shifts that make the tools actually work)

Exclusive 60-minute post-workshop deep dive with Tom Lambotte to go deeper on your ideas with live Q&A and coaching (limited to the first 25 registrants)

Free priority access to the next monthly workshop (so you can keep building momentum)

Total value: over $2,500. Your investment: $100.

This is what the shift looks like:

"A company pivot that would have taken weeks of consulting and strategy sessions, compressed into a single working session."

Gary Mottershead -- Strategic Coach Associate Coach, 30 years. Published author. Built a complete company pivot playbook in under an hour.

"You don't teach people how to use software. You teach people to think differently. That shift in thinking compounds every decision afterward."

Teresa Easler -- Strategic Coach Associate Coach, 29 years. Her team's output increased more than 40% in the first month.

Registration closes Tuesday, March 31st at 12:00 PM EST. 150 spots.